Logo Design, Application Icons, Badge Template, Mobile Illustrations
EMPOWERING EMPLOYEES THROUGH TECHNOLOGY
Springshot develops applications for blue collar workers in a variety of fields, but most notably, the airline industry. Their mission is to empower employees with meaningful feedback, community access, and first rate technology. Their applications incentivize workers with tasks, awards, and social platforms that gives them a sense of accomplishment and purpose.
Good Bones Studio has worked with Springshot for several years - starting with a logo redesign and moving into a variety of illustrations, application icons, and flexible award templates. Over that time we have developed close and personal connections with the Springshot team which has led to an ongoing relationship to this day.
Springshot's primary application for workers had a consistency issue – their general app icons were assembled from several sources and did not effectively communicate the category. They needed a revamped library that would work well within their brand and interface design.
CLEAR & SIMPLE GAMIFICATION
With the success of the general app icons, Springshot wanted a similarly styled icon library that would work across their multiple platforms. This icon set represents all of the different types of jobs available in the variety of industries they partner with. The main challenge here was to represent very specific job types at an incredible small size. These icons are used to show workers which tasks must be completed in the time allotted - in which the worker will gain XP within the Springshot application.
CUSTOMIZABLE AWARD TEMPLATE
With every completed mission, a worker receives digital awards and feedback for their hard work. This badge design system was developed to be fully customizable by Springshot's clients. They can choose from a library of dozens of icons, choose the badge shape, and then finally, select a color. The challenge with this project was coming up with a large variety of visuals that could serve a general purpose to a large swath of unique users.
ENGAGEMENT THROUGH ILLUSTRATION
Many of the workers who use Springshot applications are also connected through social media. Springshot continues to work with their clients by hosting events, challenges, and friendly competitions for their employees. Good Bones was commissioned to create travel and destination themed illustrations that could be used in social media posts to advertise these events and announce special recognition for winning teams.