Branding, Logo Design, Packaging, Stationery, Apparel, Web & Social
GOING BACK TO YOUR ROOTS
SnowDrift Coffee is the brain child of Ant and Rita Walach – a husband and wife duo who cut their teeth in the Bay Area coffee scene. They decided to take their collective experience and open up operations in their home town, Roscoe, Ilinois – a huge shift in culture and geography. Their mission is to not only roast amazing coffee, but also teach the next generation of roasters and baristas by offering on-site classes and programs. They wanted to embrace their relocation with their name and brand. Good Bones worked with them to refine a snowy, mid west brand that felt authentic and refined. From our discovery and research, we developed several logo marks with a variety of applications. We worked together to develop a collection of collateral and packaging that could help raise funds for their growing workspace. Lastly we guided Ant and Rita on social media, copywriting, and developing a Squarespace website.