GOOD BONES STUDIO
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Origin Almond

Origin Almond

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PACKAGING FOR SHELF PRESENCE
& PRODUCT SEPARATION

Gracing the shelves of supermarkets and vegan cafe's throughout the Philadelphia /New Jersey region, Origin Almonds made a big splash in the superfoods world with their refreshingly healthy alternatives to other juices on the market. With all of their product's success they had two unique problems to solve with their packaging: standing out in a sea of competitors and embracing the beverage's natural separation.  

 
 
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1.) The curve of the label was inspired by the shape of almonds and when placed side by side the labels create a visual wave across the flavors optimizing shelf presence.

2.) Due to the ever-changing line up of flavors it was important to establish brand consistency through the yellow caps. A consumer will be able to pick out Origin Almond at a glance knowing to look for the distinguishing cap color. 

3.) Often the product separated in refrigeration so it was decided early on to utilize bright, solid colors to represent the flavor profile. Opting for a solid label instead of transparent allowed more typographic opportunities when the product inevitable separated.

4.) Clean and clear typography was utilized to increase legibility at a glance. The previous script fonts made the brand feel too boutique. We wanted the brand to feel established and trustworthy

5.) In lou of the hand drawn almond vine, we focused on the flavor by using simple icons for the main ingredient of that beverage. This way, we use precious label space to communicate the important aspects of the product.

 
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