Pennsylvania Prison Society
Nonprofit
/
PSA & Campaigns
A brand refresh for the unbiased source on what’s happening behind Pennsylvania prison walls.
Design Services:
Branding / Web Design / Illustration
Pennsylvania Prison Society
The go-to ombuds and advocate for incarcerated people in Pennsylvania for over 230 years.
The team at Pennsylvania Prison Society is dedicated to the proposition that everyone is entitled to a life of dignity and caring, and empathy and impartiality are not mutually exclusive. They wanted to refresh their identity and web presence in order to garner trust from vulnerable impacted communities, make the many resources PaPS offers more accessible, and educate those who are unfamiliar with the PA Prison system and the challenges it creates.
Web Design
Our primary goal when creating the Pennsylvania Prison Society’s website was emphasizing critical resources in order of urgency for the community.
We created easy access for the community to quickly reach the resources they need while softening difficult topics with representative illustration and an overall human, warm approach to the user interface.
Illustration
We believe in the power of illustration to foster empathy, connect communities, and create impact.
After taking plenty of time to learn about the needs of the PaPS and their Community Advisory board, we created a library of illustrations for their team to use across web and social media applications. We used photo reference for all of the figures when creating the library in order to make our cast of characters feel as much like real people as possible.
campaign materials, social media, & ongoing collaboration
Every good cause needs great marketing materials to spread its message! We set the PA Prison Society up for success with social media templates for their ongoing success.
Ready to connect with your community and grab attention for your cause? Reach out!
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