Cro Metrics

Tech Startup

SaaS

Finding identity for a team dedicated to iteration and experimentation.

Design Services:

Branding / Collateral

Saas branding

Cro Metrics initially reached out to us for a simple logo redesign, but through our brand discovery we identified other solutions for their company name and branding strategy.

The first thing we proposed was changing the spelling of “CROmetrics” to “Cro Metrics”, reflecting the true pronunciation (krō). Discarding the acronym helps them communicate their company identity to prospective clients. To reinforce their speedy and cyclical process, we designed a visual identity centered around their logomark we dub the gauge.

responsive logomark design

The logomark includes responsive versions to work at a variety of scales including mobile devices and environmental signage.

collateral design

Once we solidified their visual branding, it was time to put those graphics to action in marketing materials, including a pitch deck, booth design, and animated video for conferences.