Penguin Random House

Reimagining famous titles such as IT, Carrie, and the Shining was no small task. With over 30 years of pop culture influence through books, television, and movies, King’s stories have completely permeated the horror genre zeitgeist. We quickly discovered that there is no depiction of Pennywise that could be more frightening than Tim Curry’s performance, nor the primal fear one would feel with Cujo pacing outside their car. Our solution was to replicate the suspense that King build’s in his novels by using black on black printing to conceal and then reveal the novel’s antagonist. Like the creature hiding under the bed, the scariest monster is the one we can’t see.