Snap Labs

Snap Labs started out like most startup success stories: two engineers with a big idea to make the world a better, securer place. Back then they called themselves 'Ubeeri' and were about to throw in the towel on the project all together. When they approached us, we recognized the potential of their platform, which deserved a brand as advanced and ambitious as their technology.

First thing's first, 'Ubeeri' had to go. We conducted discovery sessions to strategize on a new name that focused on the speed and efficiency of their product. "Needs to be snappy too!" someone said. We all looked around with eyebrows raised, "yup that's the one."

Snap Labs was up and running.

We set out to design a logo and brand identity that matched that energy. We began work on the logo, fusing the letter 'S' with the concept of "spinning up" labs. In addition we gave their brand a modern, minimalist color scheme and a bold, commanding type system.

The end product was sleek, pro, and "hella cool". Snap Labs was ready for the big leagues.

Visualizing what it means to "spin up a lab" that was easy to grasp was a challenge. We utilized animations and interactions throughout their website to capture Snap Labs' cutting-edge solutions and communicate abstract product value.

We embedded ourselves within the Snap Labs team and worked to design an interface that was both brand forward and effortlessly functional. The end result was a sleek dashboard where users could seamlessly launch and manage their test environments.

It proved to be an extremely useful selling tool during demo presentations.

We helped Snap Labs get the word out about their revolutionary product with a strategic campaign that never shied away on the details and established them as community thought leaders. This not only enhanced their LinkedIn presence but also connected them with partners and other cyber security analysts who never knew a tool like this existed.

Within a year, our collaboration helped Snap Labs secure significant clients which then led to interest in an eventual acquisition by Immersive Labs, underscoring the success of both their rebranding efforts and prodigious platform.