Tony Boloney's

The mural features unique illustration and copywriting designed specifically for the Hoboken patrons coming in with the munchies after a night out on the town. The previous menu board was a “clusterf*ck” of outdated items written out in chalk. We used the limited space to direct customers to Tony’s top menu items that can be easily changed every season. It was important that the menu help even the most indecisive person quickly choose from the multitudes of options and varieties.

Having over 130 individual menu items and several ordering variations – we decided that it deserved more than your typical trifold layout. We decided to use a booklet format for a little more visual legroom. We were also tasked to re-organize the content and create a key to help customers with vegan and vegetarian options. Peppered throughout the menu are brand illustrations and quirky comments from “Tony.” The overall effect is a colorful guide to the taste adventure you’re about to embark.

So of course we designed a fully functional board game “Slice, Vice, & Dice.” Monopoly meets “Kings”, the 18 inch box features 26 unique rules and illustrations for those late night pizza parties. For other pieces of the packaging system, we developed an illustrated pattern that brings together various elements of the Tony Boloney’s brand. These pieces include fountain drink cups, small pizza boxes, and sub wrapping.

We built out a web presence to bring TB's online with an extensive ecommerce shop for food, classes, catering, and of course- swag!

We also had the pleasure of designing Mike’s popular food truck. It was a great opportunity to bring the brand language outside of the shop and onto the streets. Nobody is safe in the greater New Jersey area!