Finding identity for a powerful telescope array mapping the night sky.
CSIRO, an Australian scientific research agency, reached out to us for help with a new visual identity and badge design system for their internal telescope project, ASKAP. Primary among their goals was capturing a graphic representation of their telescope accurately. We worked with their team to identify the most iconic and important aspects of the technology while still having the creative freedom to simplify into a memorable (and totally wearable) badge design.
SWAG & MARKETING DESIGN Using the foundation provided by this initial logo design, we developed a comprehensive visual identity system to be employed by the CSIRO team across a variety of applications, including merchandise, marketing materials, and internal use.
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BRANDING DESIGN RESULTS Since our work together, CSIRO has made several amazing breakthroughs mapping the southern skies. Organizations, like CSIRO, utilize branding identities to unite their teams in support of enduring and long-term projects, fostering a profound sense of purpose and camaraderie. We're so thankful to play this part in their mission to bring our galaxy into greater focus.