Mad Mutz

Starting with a new logo, color palette, and typography system, we set the tone for a brand brimming with both playfulness and sophistication. Then came the Mad Scientist, our mischievous mascot who embodies Mike’s passion and creativity. Lastly, no lab is complete without chaos, so we introduced a squad of mozzarella stick “assistants” and their nemesis—the filler monster. This quirky cast doesn’t just add personality; they infuse storytelling into packaging, web design, and social media.

We created eye-catching packaging for individual sticks and multi-stick boxes that scream personality and flavor. Vibrant illustrations, bold branding, and clear flavor differentiation ensure that Mad Mutz is impossible to overlook.

Designed to be as functional as it is fun, the site blends smooth user interactions with bold visuals. From its effortless navigation to the robust eCommerce platform and shopify integration, the site is optimized for both customers and the Mad Mutz team, offering easy backend management for future updates.

We developed a flexible social media kit featuring illustrated “stickers” and brand-inspired graphics, perfect for creating engaging content on Instagram, TikTok, and Facebook. We also designed branded email templates, provided creative direction for photoshoots, and crafted marketing essentials like business cards and swag. Together, these elements ensure the Mad Mutz brand connects seamlessly across digital, print, and physical touchpoints.